In the first post in our series on demand generation, we talked about what demand gen is—as opposed to what people think it is—and then looked at the five aspects Special leads of a successful campaign. Now, we’re going to cover one of those areas in detail: audience segmentation. Knowing how to effectively manage and segment your audience and direct the right resources Special leads to the right people at the right time is the principle by which all marketing campaigns live and die.
And demand generation campaigns are no exception. At this stage, your Special leads primary goal should be to get your message in front of as many qualified people as possible, which means you’re likely casting a wider net than with a demand capture campaign. But that doesn’t mean you can afford to ignore personalization. Considering specific parameters, like job title, industry, and Special leads location, and knowing the criteria for your ideal customer Special leads profile are vital to your success.
Why is audience segmentation important? As marketers, we’re competing Special leads in an environment where prospects are exposed to more content through more channels than ever before. Their phones and computers never stop pinging, which means we all need to find a way to stand out among the noise. And this applies to everyone. It doesn’t matter how niche your audience is. There Special leads will always be other businesses—as well as friends, family members, and the latest Netflix shows—competing for space in their heads. This is part of the reason organic reach is no longer as effective as