Tools Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. How to use LinkedIn analytics To start, know that you can begin tracking LinkedIn analytics natively or with a third-party LinkedIn analytics tool, like Hootsuite. And the route you go depends on your social media marketing strategy. If your brand only uses LinkedIn, you’ll find all the data you need in LinkedIn itself. If your brand is active on several social media platforms, a third-party tool like Hootsuite can be more efficient.
It shows you performance metrics across all social channels in one place. To access the LinkedIn analytics dashboard, start by logging in to your LinkedIn profile. Then, open up the LinkedIn company page you manage. Note that page analytics are only visible to Phone Number List page admins, or at minimum, people with “analyst” access. As long as you have the right permissions and access, you will be able to monitor your LinkedIn metrics. There are 5 types of LinkedIn page analytics: Update analytics These metrics demonstrate how effective your LinkedIn updates are, whether your followers find them engaging, and help social media managers see trends and.
For example, if your update analytics are showing low post engagement, you can try altering the time you schedule posts to publish, or try changing the type of content that’s published. To streamline the publishing of your LinkedIn posts to improve your brand’s update analytics, a scheduling tool like Hootsuite can help. As well as showing you the best days and times to publish content, you can schedule posts to fit in with your other social posts, bulk schedule or auto schedule. Here’s more detail: In LinkedIn analytics, you’ll also see update highlights, which is a snapshot of the important metrics.